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01

PAPERWORK

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Campaigns

  • TikTok FashUp

  • TikTok FashUp Amplification

  • TikTok Create Kindness & Conversations

  • TikTok Retainer

  • TikTok The Stage

  • TikTok GBM MMA Smarties

  • TikTok Vaccine So 2021

  • TikTok Dangerous challenges & hoaxes reports

  • TikTok Vietcetera Innovator 2021

  • TikTok LOTT Chill Tiec Cuoi Nam

  • TikTok Master 2021

  • TikTok Film Tet 2022

  • TikTok International Women's Day 2022

Vendors

  • Advertising Vietnam

  • Brands Vietnam

  • Vietcetera

  • Kenh14

  • CafeTek

  • Vmedia

  • TikTok creators (Freelancers)

  • The A List

  • Lý's Studio

  • Commsights

02

LOCALISATION

Lists

1 / TikTok launches new in-app Digital Literacy Hub

Link - Translation: HERE

Link - Newsroom TikTok: HERE

2 / TikTok What's Next Report 2022

Link - Translation: HERE

Link - Newsroom TikTok: HERE

3 / Furthering our safety efforts with the launch of a brand new Brand Safety Center

Link - Translation: HERE

Link - Newsroom TikTok: HERE

03

RESEARCH & REPORTS

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TikTok's
Reports

  • Newsletter (Mailchimp + Metrics Report):  Conducted vital monthly topics, reported TikTok trends, and prepared press release

  • Monthly/daily trackers: Determined the PR articles which are released on top-tier publications (VNExpress, Thanh Nien, Dan Tri, etc...)

  • Weekly overview: Gathered the most influential topics, national concerns, and competitors' highlights

  • Weekly highlights and lowlights: Summaried the most positive and negative articles about TikTok Vietnam on a weekly basis

  • Bi-monthly reports (critical): Updated every two months to report for SEA - South East Asia regional deputies to measure and analyze data.

 

That's the end of my journey at T&A Ogilvy.

Thank you for reading <3

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